Amnesty International France Appoints BETC Paris as Agency of Record

The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications.

The new collaboration began with the evolution of Amnesty International France's positioning and identity, including a new signature, to be unveiled soon. The partnership will continue with the launch of the NGO's first large-scale integrated campaign in mid-November in order to raise awareness for its annual operation "10 jours pour signer" ('10 days to sign'). 

BETC has been an important actor on the non-profit stage over the years, communicating for a number of important causes (AIDS, Reporters without Borders and others).