ALTERED.LA Director Ric Serena Triumphs at 2023 Daytime Emmy Awards

ALTERED.LA is delighted to share the exciting news of director Ric Serena's victory at the 2023 Daytime Emmy Awards presented by the Academy of Television Arts & Sciences. 

Revealed at the prestigious award ceremony, which took place on December 15, 2023, the recognition was specifically bestowed upon a promotional announcement directed by Ric Serena for The Drew Barrymore Show. The winning entry, titled "Drew's Got the Beat," (Syndicated) secured the accolade in the category of outstanding promotional announcement.

The promo showcased a delightful segment from season three of The Drew Barrymore Show. In "Drew's Got the Beat," the actress and talk show host joyfully sings along to one of her favourite songs, ‘We Got The Beat’, by The Go-Go's while preparing for the day, captivating audiences with the song’s infectious energy. The colourful promo is to announce season three of the beloved talk-show, spotlighting host Drew Barrymore as having the beat on celebrity guests, cooking, pop culture, beauty and more. 

Ric Serena, director at ALTERED.LA, speaks on his award win, “I love the variety of work I have the opportunity to direct. Each job comes with its own unique set of creative rewards, challenges and experiences that creates lasting memories for me on and off the screen.

I am so grateful for the creative contributions from Drew Barrymore and The Drew Barrymore Show staff & crew, creative director Shannon Mattaro, associate producer Melinda Abbot, editor Karl Jacobson, designer and animator Dena Serpico McFadyen, line producer Jen Lekuch, cinematographer David Waterston and Moving Parts, Inc. which produced the job.”