Alex Feil Signs to Believe Media

Renowned production company Believe Media is thrilled to announce the signing of acclaimed director Alex Feil to its commercial roster. Internationally esteemed and award-winning, Alex brings his distinctive stamp of sarcastic humor and character authenticity to Believe’s impressive roster of talent.

A native of Germany, Alex Feil was immersed in storytelling at a young age, growing up in a family of theater makeup artists. His pursuit of film began when he was a student working as an assistant film editor at a German TV station. Upon graduation, Alex continued his post-production work, immediately finding success as a freelance editor for both commercials and documentaries throughout Germany.

After five years spent honing his editing and post-production craft, Alex found his directorial breakthrough with the 2006 commercial “The Jump” for a.r.t. studios, which garnered him international honors. Since that time, Alex has earned over 30 awards for his advertising work, most memorably for his campaigns for auto manufacturers including Volkswagen, Mercedes-Benz, and Jaguar.  In addition to his directorial work, Alex is also a member of the Art Directors Club, where he serves as a juror for international advertising festivals. 

On joining the Believe collective, Alex says, “Why Believe? Well, after getting to know the ‘Believers,’ I know that we have the same manners, same professionalism, and - most importantly - the same taste. That’s what counts in our business.”

Executive Producer Luke Thornton further explains this match-up of tastes, “Alex is a consummate storyteller, with a particularly deft command of comedy. His unique point of view and international experience makes him a perfect fit for Believe.” Fellow West Coast EP Mark O’Sullivan echoes Luke’s enthusiasm, saying, “We are thrilled to have signed such a talented director with such a broad range of skills. Alex is as comfortable shooting metal as he is getting a wry comedic performance. We look forward to working with him for many years to come.”