Agency Heat Delivers New EA Sports Web Ad Campaign featuring Tiger Woods, Shaquille O'Neal

25/03/2012

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25/03/2012

"Duel of the Masters" features stars in a Kung Fu dueling challenge for golf supremacy

San Francisco independent ad agency Heat is teeing-off the 2012 EA SPORTS season with Friday's release of the new Tiger Woods PGA Tour 13. The web video campaign entitled "Duel of the Masters" features Tiger and Shaquille O'Neal in a Kung Fu dueling challenge for golf supremacy.

Watch the “Duel of the Masters” video on YouTube: http://youtu.be/chtNLyraGwI

Watch the behind the scenes with Tiger and Shaq! http://youtu.be/_wx-3owy3uw

ABOUT HEAT:

San Francisco-based Heat (www.sfheat.com) is one of the top five independent advertising agencies on the West Coast. Founded in 2004, Heat is a collaborative, full-service shop delivering unique and thoughtful campaigns to clients in a variety of industries. Advertising Age Magazine voted Heat the 2010 West Coast Small Agency of the Year. The agency’s portfolio of current clients includes EA SPORTS, Bank of the West, Riverbed, AOL and Sunrun. Heat prides itself on being fun to have at your cookouts.

Heat Production Credits:

Client: EA SPORTS

Product: Tiger Woods PGA Tour 13

Campaign Title: “Duel of the Masters” Web/TV Video

Dana Marineau – Senior Director, Advertising and Media – Electronic Arts

Dustin Shekell - Senior Advertising and Media Manager – Electronic Arts

Craig Evans – Marketing Director – EA SPORTS Tiburon

Jim Rice, Character Modeler, EA SPORTS

HEAT - AGENCY:

Chariman / Executive Creative Director: Steve Stone

Creative Directors: Nei Caetano, Warren Cockrel

Associate Creative Director: Anna Rowland