Adriana Taborda Is MullenLowe SSP3 Colombia’s New CEO

After almost five very successful years at DDB Colombia, the later ones as EVP and managing director for the Bogotá operation, Adriana Taborda takes on the role of the new CEO of the emblematic Colombian agency, recognised worldwide for its creativity and the quality of its work. In her new role, she will report to Francisco Samper, who remains as president of the agency group in Colombia and MullenLowe Latam.

"This is the first time in 27 years that the agency's general management will be led by someone other than one of the founding partners," said Francisco. "It’s a responsibility we couldn't give to anyone other than someone we have absolute trust in. Adriana started with us and grew exponentially, holding various positions throughout her 18 year career, but her DNA is entirely MullenLowe. In addition to being a very successful executive, she's a brilliant professional and an inspiring leader with a highly recognised and established career. She has a magnetic personality that leaves an impression on those who know her. I have no doubt that under her leadership, the agency will achieve new milestones," he added. "Furthermore, she joins a leadership team composed of talents like Eduardo Suárez, Luis Alberto Peña, Carlos Obando, Luis Fernando Cortés, Natalia Hernández, Gina Nieves and Oscar Acosta, who lead the other units of the group in Colombia. Undoubtedly, with Adriana's arrival, we complete a dream team to bring our clients' brands even greater success in their businesses, which is what we're all about," he concluded.

Regarding her new responsibility, Adriana expressed, "Growing at MullenLowe and having had the opportunity to learn from its partners in Colombia was a great privilege. I feel very honoured to take on this new role as CEO. It's a great responsibility, which I take on with a lot of excitement and commitment."

MullenLowe SSP3 is part of the MullenLowe group in Colombia, which today also comprises seven other highly successful business units: MullenLowe Retail; MullenLowe Mass; MullenLowe Media (relaunched a month ago); MullenLowe 43, MullenLowe Comms, Yeti, and MullenLowe Holding.