ACE | IM Lounge Appointed as the Media Agency for Signify Benelux

Media performance agency ACE | IM Lounge has been chosen as the media agency for Signify Benelux. The two parties already work on several Signify brands and are furthering their partnership in 2024.

Signify, the renowned Dutch lighting company known for brands such as Philips Hue, Philips LED and WiZ, conducted a pitch in December to find a new media partner for their Benelux campaigns. Signify has chosen to collaborate with the media agency ACE | IM Lounge. The partnership in 2024 includes eight different B2C and B2B lighting brands of Signify. Custom-made local media strategies will be developed for this purpose and implemented both online and offline.

Maurice Scholten, digital marketing specialist at Signify, explained the choice for IM Lounge, "We were convinced by their in-depth knowledge of the media landscape in the Benelux. Additionally, they understood very well the challenges and needs of our diverse portfolio of brands."

With this partnership, Signify expands the existing media strategy and executive activities which are already running in other European countries and North America, into the Benelux. Arno Meijerink, managing director ACE | IM Lounge, said, "I am proud of our team that we can further expand the collaboration with amazing brands such as Philips Hue, Wiz, and Philips. We look forward to a great partnership."