A Pop-up Adventure in AKQA's Online Campaign for Hermès Silk

AKQA is proud of its contribution to the development of the first pop-up e-store dedicated to the world of Hermès silk. Entirely illustrated and fully responsive, lamaisondescarrés.com has opened in 27 countries across Europe, Asia and America.

lamaisondescarrés.com was inspired by a vision of the perfect physical store, impossible in real-life, yet revealed in all its quirky creativity online.

Playful, welcoming, immersive and surprising, visitors wander through an array of ever-changing rooms, including a treasure chamber, saloon and colour-mixing kitchen. From a choice of more than 600 models of silk squares, shawls, twills, scarves and stoles, items can be bought in three easy clicks.

“Both an online store offering an exceptionally broad range of our collections, and a place of delightful, constantly evolving experiences, lamaisondescarrés.com tells the story of Hermès silk in an entertaining and unconventional way,” explains Bali Barret, Artistic Director of the women’s universe at Hermès.

Illustrator, Pierre Marie, worked with Bali Barret and the AKQA team to craft the grand exterior and intricate interiors of the house, along with a spectacularly diverse universe of characters, in an instantly recognisable style brimming with humour.

Peter Lund, Creative Director, AKQA said: “We worked in partnership with Hermès to create a digital experience, which takes consumers on a captivating journey, helping them find their perfect silk item within the Hermès extensive collection.”