3 Platinum Awards for First-time Muse Creative Participants Caravan

The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received over 8,500 entries from across the globe, affirming their position as prestigious programs honouring creative and design professionals.

In the first competitive season of 2024, Caravan earned three Platinum awards for Cinematography in the competition. The work that led to this victory was created by director Bernardo Marentes for Harley Davidson, Nascar and Mack Trucks, earning him this prestigious accolade. "Being recognised at this global level, by such an esteemed panel of judges, is truly a dream come true," said director Bernardo Marentes, who not only directed the three pieces honoured, but serves as the head of creative at Caravan.

The MUSE Awards encompass a range of competitions designed to recognise excellence across diverse fields. The International Awards Associate (IAA) ensures these competitions are accessible and fair, guaranteeing that recognition is earned by those who truly deserve it.

"Creativity knows no bounds; it's the cornerstone of every great design. At IAA, we're committed to honouring and promoting the brilliance and originality that propel the creative process forward," explained Thomas Brandt, spokesperson of IAA. He continued, "with every stroke of genius, we're reminded of the boundless potential of human imagination."

Comprised of industry professionals, the jury panel at IAA upheld impartiality and applied industry- relevant assessment criteria with precision. The jury's role was to recognise companies or individuals whose works showcased excellence and drove their industries forward – a goal they admirably achieved.

Grand Jury Panel

Among a diverse pool of applicants hailing from 22 countries, the competition carefully selected 56 jurors. These esteemed professionals are widely respected in their respective fields and boast affiliations with prestigious organisations within the creative and design industries. For example, executive creative director at Grey Pakistan - Fizza Shah, creative art director at Ogilvy Australia - Alexandre de Mello Collares, art director at VMLY&R São Paulo - Felipe Paganoti, chairman of Asia MarTech Society - Ken Ip, creative director at BEAMY - Ronn Lee, creative director at Saatchi & Saatchi MEA - Augusto Correia, founder and creative director of RCBD - Ralph Christian Bremenkamp, senior architect at Tiago do Vale Architects - Tiago do Vale, creative director at Kre8ive Partners - Mark Turner, associate principal / BIM lead / adjunct professor at Kohn Pedersen Fox; Kean University - Yafei Zhang, creative director, MRM / McCann and Makina & Co - Danilo Villanueva, to name a few.

Aside from utilising industry-relevant standards in judging entries, impartiality was also maintained through the blind judging method. This approach involved evaluating entries independently, without comparing them to other submissions, ensuring that each winning work was recognised solely based on its own merits.

Participation of International Brands

As an international award platform, the MUSE Creative and Design Awards attracted entries from internationally renowned organisations. Some submissions were directly made by these companies, while others were submitted by entrants who had produced work for them. Direct submissions featured recognisable names such as Coach, NBCUniversal, CJ ENM, Gravity Global, Hong Kong Tourism Board, Aedas, Les Ateliers Louis Moinet SA, Ltd, Bells + Whistles, and Geely Design; while indirect submissions included Lay's / Netflix, Mattel, KFC, Walt Disney Studios, Warner Bros. Entertainment, Google, Nikon, Spotify, Mercedes-Benz, Leica Geosystem, Bank of The Philippine Islands, Tsingtao Brewery Co., Ltd, and Genesis.

“Celebrating the exceptional talent and creativity of individuals who are making a positive impact on their industries is a source of immense pride for IAA," Thomas remarked. "Their dedication to excellence serves as a beacon of inspiration, guiding aspiring creatives worldwide toward their own remarkable achievements."