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Group745
Group745
Group745
Group745
Group745
Group745
Burberry - Festive
26/08/2021
Music & Sound
London, UK
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

​Our role was to bring the ice world to life, both sonically and musically, and make it fantastical and otherworldly. The approach was to build as layered and full environment as possible resulting in a richly textured experience. The film is both cinematic and rhythmic and the sound design should meet the size and scale of the picture and its visual uniqueness.

The brief was to build an ice world that was as cinematic and rhythmic as the picture and pulled all the elements together. We needed to create a whole world and an atmosphere that was multi-layered sonically but also musically.

To create the epic ice world over 10,0000 sound effects were used to build a multi-layered effect. There were many elements added to create an otherworldly feel to the film. Every ice particle and snowflake added in VFX was given 6/7 sound effects, resulting in an epic atmosphere and increased impact. We also worked closely with TwentyBelow on the music by taking the tracks stems we could play with the music to make it stand out as much as possible.