AirPods Pro are the most versatile headphones on the market. We created a film that showcases their abilities in a magical and joyful way, displaying the freedom of movement they facilitate. “Jump” is a film in which a young man turns his world into a literal playground. A double dutch journey through an entire city block. Transforming barber poles, neon signs, and even the lines on a basketball court into his jump ropes. Exhibiting the features of the product, while constantly one-upping the magic of the world. A film that exudes joy from start to finish. Then, we took it to the internet being one of the first AR filters to use Snap’s new full-body tracking technology, with segmentation. The technology allows the user to play with a virtual jump rope that can move in-front of and behind them. Continuing in an effort to make the internet jump, a TikTok hashtag challenge encouraged the community to create something unique themselves