When the entire world was talking about going back to normal, we asked if normal was

good enough to begin with. Because when the world was ‘normal’, women were being shamed for carrying condoms, men were making lame excuses for not even wearing them

and there were one million new STIs every single day.
That didn’t sound like a normal we wanted to go back to.
So, our campaign Let’s Not Go Back to Normal was born.
A raw and honest call to arms, legs, bums and private parts for better, safer, sex for all.