To promote Facebook’s new Parent Support Hub, which aims to connect parents to key resources to help them navigate through coronavirus and beyond, Facebook teamed with the agency Droga5 New York and Director Martin de Thurah on this timely advert highlighting hope and centering on expectant mothers and babies born during pandemics of the past and present day. Narrated by Anita Sampson, a 100-year-old woman who was born during the influenza pandemic of 1918, the powerful film was shot by Kasper Tuxen, with color finishing provided by Tom Poole out of Company 3 New York.