In 1994, future Hennessy brand-ambassador Nas released the classic hip-hop track The World Is Yours. Nearly 30 years later, this track provided the perfect source material for KO Music to score this spot, which deals in reinventing and reimagining the familiar. 

Much like artist Victor Solomon featured in the film, a filmmaker turned artist who creates luxury reinterpretations of basketball totems, we took a hammer to the original track and reassembled the shattered fragments into an intricate, bold and beautiful new piece; amplifying the film’s spirit of collaboration between art and sport in an unexpected way.

Once again, we had the privilege of working with renowned director Derek Cianfrance, who directed the Hennessy V.S. spot about the cyclist Major Taylor.