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Group745
Group745
Group745
Group745
Group745
The Broken Heartline
07/09/2023
Advertising Agency
Wellington, New Zealand
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Credits
Agency / Creative
Production
Post Production / VFX

The Broken Heartline

 

Love Better via Ministry of Social Development, is a primary prevention programme helping young people navigate sex and relationships in order to reduce harm now and into the future.

‘The Broken Heartline’ is a dedicated break-ups helpline, designed to help young people reach out when they’re hurting most. To promote the Heartline and speak to people in the moment they’re really feeling it, five unique broken hearts have been created – each expressing the most common emotions experienced during a break up. 

The Broken Heartline is running 24/7, with the OOH running in youth relevant sites; universities, in and around bars and clubs and community centres.