In the high-octane world of competitive esports, VALORANT Game Changers is a force to be reckoned with. They are women and gender-marginalized players within the VALORANT community, rejecting convention with their bold spirit and insanely talented play. Partnering with Riot Games, we set out to create a visually stunning campaign for the first-ever Game Changers Championship that matched the intensity and fearlessness of the pros themselves. This is how you Seize the Play!

To create a legendary showstopper, we crafted an action-packed story with Riot Games that is stylized with radiant energy--psychedelic and surreal--bringing anime-inspired action into a dreamscape of VALORANT imagery and lore. Highlighting five Game Changers pros from across the globe, we set out to bring their in-game personas to the forefront, turning their skill and creativity into mind-bending action with VALORANT ability easter eggs and an endless supply of pure grit. The combination of hyper-stylized visuals, kinetic action, editorial, and fearless individuality launched this campaign into the stratosphere as a showcase of the unrelenting talent and fearlessness of VALORANT Game Changers.