Sky VIP - Sky VIP / AJ
WHAT WERE WE TRYING TO PROVE?
Sky’s commitment to their customers and ability to surprise and delight like no other
THINK
A training session for Sky VIP customers with Anthony Joshua’s team, with a very big twist
DELIVER
The customers thought they were “just” having a training session, little did they know Anthony Joshua would appear, train with them, and sit down for dinner with them. A truly money-can’t-buy experience. With very complicated logisitics.
MAGNIFY
The whole experience was filmed for subsequent PR and customer communications
RESULTS
As this was all about making their customers feel like VIPs, the best results are quotes from them. Some of the best we’ve ever received, including:
“We will talking about this event for a very long time and hopefully with our grandkids too, memories we will cherish for life time.”
“It’s called the Sky VIP experience and we truly did feel like VIPs for the entire day. In fact we were made to feel so important they could have changed the name to “Sky VVIP”.”
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.