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The Park
Experiential Marketing
London, UK
A:2nd Floor, 79 – 81 Paul Street, EC2A 4NQ

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About

Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.


Founding values

Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.

Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.

Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.

There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.

Specialities

For brands to grow they need people to believe, and be motivated by, their product proposition and what the brand stands for. Belief is achieved by prioritising proof over promise. For our clients, we are the Creators of Brand Proof.

Brand Proof lives in the space where what a brand stands for, and what a community cares about, meet and collaborate. It can take the form of partnerships, events, digital experiences, products, sponsorship and more. It's an eclectic creative technique maximized through Owned, Earned, Shared, and Paid. Providing evidence in a memorable, creatively impactful way, at scale.

Proof in practice

Our Proof Path is underpinned by our values and commitment to sustainability.

What does the brand need to prove?
Business objectives, cultural context, competitive context, brand perceptions.

Who is the target audience and what do they care about:? 
Quantitative research, desk research, first party data, ethnographics.

What form the proof should take?
Platforms, events, partnerships, digital experiences, content, social.

Proof Platform
The core idea, utilising Creative Eclecticism.

Brilliant Basics
Budget efficiency, exceptional client service, robust timings, production excellence, environmental sustainability.

Maximisation
Through owned, earned, paid, and shared media. Incorporating Behavioural Psychology.

Measurement
Across experience, maximisation, business, and environmental sustainability.


Check out our award winning work here and our latest trends update here.

We are proud members of ISLA.

Clients

Amazon Prime Video 

ASICS

Acast 

H&M

Pinterest 

Westin Hotels 

Bombay Sapphire

NBC Universal 

Awards

The Independent Agency Awards (Highly Commended) – ASICS 2022

Campaign Experience Awards (Best Outdoor Experience) – ASICS 2022 

Independent Agencies Awards (Best Experience) for ASICS 2022

Alliance of Independent Agencies Freedom Award for Amazon Prime Video 2021 

Campaign Experience Award (Socially Distanced) for Amazon Prime Video 2021 

Drum Experience Award (In-House Event of the Year) for Primark 2020

The Drum Start-up of the Year 2020