Weill Cornell Medicine-Qatar - The Fitness Box
Weill Cornell Medicine-Qatar
Advertising Agency
Beirut, Lebanon
Agency / Creative

PROJECT: Your Health First’s “The Fitness Box”

OVERVIEW: "The Fitness Box" is a gym container that will be placed in various public spaces across Doha that features gym equipment inside and a giant screen on the outside playing exercise videos for people who would like to exercise in the open air.

THE TASK: In public places, encourage people of all ages to exercise and be physically fit.

OUR APPROACH: People look for excuses to avoid exercising, but they get motivated when they see other people doing so. We opted for upbeat and inspiring branding and communication to get the public’s hearts racing and word-of-mouth going.

About M&C Saatchi MENA

M&C Saatchi MENA’s evolution began in 1990 as an advertising hot-shop under the name of The Agency, which merged in 1992 with the Beirut-based BD&A group to join the Saatchi & Saatchi Worldwide network.

In the decade that followed, the agency became synonymous to major brand launches, awards and the developments of post-war Lebanon.

The agency became a household name.

Acquired by Quantum Group in 2000, the agency launched its branding division, Brandcentral, and media buying company Vertical – taking its style regionally and beyond.

A decade later the agency joined the independent M&C Saatchi Worldwide network.

M&C Saatchi MENA is now a 30-year-old advertising agency renowned for its creativity, awards, social responsibility and reputation, inspired by the network’s Brutal Simplicity of Thought.