M&C Saatchi MENA’s evolution began in 1990 as an advertising hot-shop under the name of The Agency, which merged in 1992 with the Beirut-based BD&A group to join the Saatchi & Saatchi Worldwide network.
In the decade that followed, the agency became synonymous to major brand launches, awards and the developments of post-war Lebanon.
The agency became a household name.
Acquired by Quantum Group in 2000, the agency launched its branding division, Brandcentral, and media buying company Vertical – taking its style regionally and beyond.
A decade later the agency joined the independent M&C Saatchi Worldwide network.
M&C Saatchi MENA is now a 30-year-old advertising agency renowned for its creativity, awards, social responsibility and reputation, inspired by the network’s Brutal Simplicity of Thought.
Design, strategy, branding, creative, content, digital, social media, media services, outreach, production, advertising and consultancy.
Al Hokair, Al Rifai, Augustinus Bader, Elmir, Embassy of Italy, Fidelity, Golden Boho, Hamad International Airport, Kunhadi, Leila Issam Fine Jewelry, Libank, Maronite Foundation, Mazaya, MK group, Ooredoo, Pavilion Mall, Pikasso, Poppins, Rene Mouawad Foundation (Minjara), Saiid Kobeisy Fashion House, Snips Baked Snacks, Supreme Committee for Delivery & Legacy, Weill Cornell Medicine-Qatar, and Zain.