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MTV European Music Awards

24/05/2021

Bild Studios

Studio

London, UK

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Agency / Creative

Production

The MTV EMA is a yearly music awards show featuring world-class performances from some of the biggest music acts on the planet.

Working closely with the production team at MTV, Bild turned the 2020 version of the EMA into a virtual live experience taking place in an enormous virtual arena but in reality filmed in one of London’s biggest green screen studios.

Bild created the real-time VFX environments rendered live in Unreal Engine, as well handling the full technical engineering and onsite operation.
The hosts, Little Mix, were keyed and composited live with the graphics generated from Unreal Engine - all in real-time from 3 tracked cameras fitted with Mo-Sys StarTrackers. By also tracking the lens focus, zoom, and distortion, the live talent could be perfectly and seamlessly combined with the virtual world, irrespective of the camera movement or lens adjustment.

The composited camera outputs was thereby ready for the director to live-cut to making the camera work for the virtual production environment not too dissimilar for any other live broadcast show.

About Bild Studios

Blending technology and creative direction, Bild specialises in visual engineering and creative design for live productions.

Bild is the joint venture of experienced industry professionals Rowan Pitts and David Bajt.

With their combined experience they have worked with some of the the biggest acts, production houses and shows around the world, including concerts and tours for Beyonce, Lady Gaga, Jay Z and Red Hot Chilli Peppers, shows for major brands such as Nike, Samsung, Adobe, Mercedes, Cartier, Heineken, o2, and large-scale productions for Cirque de Soleil, Eurovision, Paris & London Opera Houses, Coachella, Glastonbury, and many more.

MARS by Bild. London's premier virtual production facility dedicated to technical precision, designed and run by experienced workflow professionals.

After a successful pilot in summer 2020, we are now ready to launch our new MARS virtual production facility in London, this June. MARS is backed by decades of experience with proven workflows for real-time VFX pipelines and advanced video systems for some of the largest video installations in the world. It is the culmination of this highly niche expertise, precise approach and degree of experience that sets MARS apart.

Bild, the creators of MARS, have a reputation for being the ‘watchmakers’ in their field. Their world-class expertise in Unreal Engine, Notch, disguise and specialised industry tools in combination with bespoke engineering for tracking solutions, server hardware, display technologies and AV infrastructure has earnt them this prestige position.

MARS is the unique combination of this highly trusted experience with a physical virtual production stage. Innovation and R&D are central to the ‘MARS by Bild’ ethos and we seek to utilise MARS to continually develop leading innovation within the Virtual Production workflow.

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