San Francisco, USA
The American agency ALMA, chose us to develop a very interesting project in view of the Rusia 2018 World Cup. Truth be told, in that region the matches are played during the morning, at a time where everyone is working. It is no news that not every job is cool, and in many cases watching the matches is unfeasible, therefore SPRINT helped fans watch every single match, even if they are working. For that purpose we hacked typical office supplies hiding screens that would only work with special lenses delivered by the brand, in that way helping fans enjoy every match, no matter the time.
About The Antipodean
The Antipodean is a hybrid consultancy and production collective specializing in immersive technology. 

On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement. 

The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need. 

Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018).