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The Antipodean
Production Company
San Francisco, USA



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The Antipodean is a hybrid consultancy and production collective specializing in immersive technology. 

On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement. 

The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need. 

Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018). 



Augmented Reality: web, app, Spark/Snap, installation, computer vision, ‘AR’ booths

Virtual Reality: experiential, simulation, narrative, platforms, live, volumetric, enterprise IOT/Prototyping: product design, ‘can we make this?’ prototyping, mass-production

AI + Voice: standalone applications or initiatives or integration into all of the above

Content: animation, character design, 3D, CG, live-action, stunt-captures, social content

Digital: we still make gorgeous campaign sites and apps and if we’re lucky, experiences

The Roster

Current Studios: 

The Electric Factory: (AR, Digital, & Animation)



  • Inspiration sessions

  • Workshops for practical or strategic outcomes

  • Creative-tech consulting

  • Research projects

  • Ideation facilitation and participation

  • Innovation Roadmaps

  • Production consulting: brief/bid consulting, staffing for success on innovation projects

  • Building innovation & digital teams and process, for agencies or brands (in-house agencies)

  • Talks, Panels & Moderation