San Francisco, USA

To launch their latest toy, the hideously adorable Fugglers, Spin Master wanted a virtual reality (VR) experience giving new Fuggler adopters the chance to explore what it would be like to live with the mischievous creatures.

Current created eight unique 3D models of the Fugglers and an animated household environment for users to explore and save from destruction of the Fugglers. Users could grab real world objects like a feather fan, water gun, and T-Rex grabbing stick that would interact with the virtual experience in coordination with their movements to distract or combat the little beasts as they invaded their home.

The campaign also included Snap AR lenses and live-action + CG clips of the Fugglers causing havoc in their owners lives. 

This project was produced for Spin Master by Current Studios.

More from Current Studios here: 

The Antipodean represents Current Studios in the USA.

About The Antipodean
The Antipodean is a hybrid consultancy and production collective specializing in immersive technology. 

On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement. 

The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need. 

Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018).