Philadelphia "Double Dipdetector"

San Francisco, USA

The holidays are a time for being with friends and loved ones—eating endless amounts of food and of course, dipping. Droga5 partnered with Current to create a motion and pressure-sensitive double dip detector. When the bowl sensed a repeat dip it would signal the "Double Diptector" app on the host’s phone, alerting them about the offense. Of course the campaign made it on to Good Morning America. 

More from Current Studios here: 

The Antipodean represents Current Studios in the USA.

About The Antipodean
The Antipodean is a hybrid consultancy and production collective specializing in immersive technology. 

On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement. 

The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need. 

Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018).