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Philadelphia "Double Dipdetector"

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The holidays are a time for being with friends and loved ones—eating endless amounts of food and of course, dipping. Droga5 partnered with Current to create a motion and pressure-sensitive double dip detector. When the bowl sensed a repeat dip it would signal the "Double Diptector" app on the host’s phone, alerting them about the offense. Of course the campaign made it on to Good Morning America. 

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The Antipodean represents Current Studios in the USA.

Categories: Food, Sauces and Spreads

The Antipodean, 3 years ago