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Philadelphia "Double Dipdetector"

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The holidays are a time for being with friends and loved ones—eating endless amounts of food and of course, dipping. Droga5 partnered with Current to create a motion and pressure-sensitive double dip detector. When the bowl sensed a repeat dip it would signal the "Double Diptector" app on the host’s phone, alerting them about the offense. Of course the campaign made it on to Good Morning America. 

More from Current Studios here: https://www.currentstudios.com/ 

The Antipodean represents Current Studios in the USA.

Categories: Food, Sauces and Spreads

The Antipodean, 3 years ago