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SUMR HITS 5000, the DJ BBQ

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DJ BBQ 5000 is a revolutionary grilling product that provides the user with a truly unique cooking experience. By combining the love for barbecuing and backyard beats, the user can create their own song as they grill up their favorite summer foods. In partnership with McCormick, 8 sauces and spices were selected to represent the brand for Summer 2019.

The launch event saw DJ Jazzy Jeff and Chef Myron Mixon 'play' some sweet summer tunes on the BBQ. Engadget were there to try it out

This project was produced for Grey NYC by Current Studios.

More from Current Studios here: 

The Antipodean represents Current Studios in the USA.


Advertiser: Grey Advertising

Brand: McCormicks

Production Service

Production Service Company: Current Studios

Production Company

Executive Producer: Patrick Kervin

Executive Producers: Current Studios

Website Creative Technologist: Steve Marteell


Computer Vision Lead: Stefan Hockenhull

Creative Agency

Art Director: Elena Kurevija

Genres: Music performance, Music & Sound Design

Categories: Online Media, Media and Entertainment

The Antipodean, 3 years ago