Alessandra Pasquini

​VA Consulting is the world leader in transformation advisory.

​Founded in 1994, born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.

​We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their investments.

​VA Consulting transforms clients’ investments to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’.

​We transform investments through four key practice areas:

​• Marketing Transformation
​• Media Transformation
​• Digital Transformation
​• Data & Technology

​These key practice areas are led by 100+ world class global marketing leaders, with decades of client and agency experience, operating in 50+ markets, who design transformation solutions. We gain alignment, save time, money and create simpler, more effective organisations.

​We’re working with several global brands to transform their investments, such as L'Oréal, EssilorLuxottica, P&G, Generali, Geox, Ferrero, Pirelli, Asahi, Coca-Cola, Yamaha, Mercedes, Red Bull, Nespresso, Danone etc.

​VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.

​We are a completely independent and impartial advisory.​