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Zoic Pulls Out All the Stops to Protect Your Car in Super Bowl LI Spot

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WeatherTech ad unveils a behind-the-scenes team going to meticulous lengths to prevent a spill from leaving permanent damage

Zoic Pulls Out All the Stops to Protect Your Car in Super Bowl LI Spot

Zoic Studios teams up with Pinnacle Advertising and Fancy Content to deliver an action-packed escapade to save a car interior from disaster and ruin in the new Super Bowl LI spot “Tech Team“ for WeatherTech. The spot unveils a behind-the-scenes surveillance team going to meticulous lengths to prevent a spill from leaving permanent damage when a driver loses grip of his coffee on a bumpy road. 

The spot sought to translate the pride associated with “Made in America” into its visual equivalent, something exciting, but mostly, something just plain fun.

The Zoic Team, led by VFX Supervisor Julien Brami oversaw the creation of the spot from inception, collaborating with Fancy Content director Brent Jones from the genesis of the idea, through previs, to shoot supervision, and final VFX and finishing.

The team started with the creation of a technical pre-vis, extensively planning out the filming of the stunt work and camera moves to ensure that all of the elements would sync in post. On set, Brami balanced the needs of both the live action and post teams. He advised the director throughout the shoot, ensuring the proper footage was captured for the Zoic post team in order to usher the spot into a smooth post-production workflow that satisfied the needs / VFX requests from both the director and agency.

Utilising AE for all of the UI interfaces, Maya for animation and lighting of the rock slide, and Nuke for rig-removal, paint work, and comp, the project eased into a final flame finish with time to spare.

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Post Production / VFX

CG Supervisor: Scott Rosekrans

Colour EP: Neal Cohen

Colourist: Brian Higgins/ Tech Team / Julien Brami

ECD: Chris Jones

Executive Producer: Jeff Blodgett

Flame: Vince Blin, Nicholas Daniels

Flame Assist: An Dang

Head of Production: Ian Unterreiner

Post Production Company: Flavor

Producer: Derek Johnson

Production Coordinator: Anne Sollish

VFX Supervisor: Julien Brami

Visual Effects: Zoic Studios

Production Company

Director: Brent Jones

Executive Producer: Robert Wherry, Adam Bloom

Producer: Monica Monique

Production Company: Fancy Content


Audio Post Production: Another Country

Executive Producer: Tim Konn

Music Production: Apollo Music

Original Composition: Mathieu Lafontaine

Producer: Michael Mooney

Sound Design: Peter Erazmus


Edit Assistant: Jackie Cohen

Edit Company: Cutters

Editor: Chris Moore

Executive Producer: Craig Duncan

Producer: Heather Richardson

Creative Agency

Chief Creative Officer: Jac Mansour

Creative Agency: Pinnacle Advertising

Executive Producer: Lisa Berg

President: Mike Magnusson

Producer: Jeannie Slezak

Senior Account Manager: Melissa Womack

Press Kitchen, Tue, 07 Feb 2017 09:03:48 GMT