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Wrigley's, AIRBAG, ARC Edit + Leo Burnett Join Together to Encourage Australians to Vote Yes


The spot aired during last night's The Bachelor finale and has caused a stir on social media

Wrigley's, AIRBAG, ARC Edit + Leo Burnett Join Together to Encourage Australians to Vote Yes

The Equality Campaign has aired a new TV spot. 

An emotional appeal to all Australians, the spot features moving real wedding footage contributed by members of the LGBTI community and urges Australians to vote yes 'for every Bachelor and Bachelorette.' 

To create the spot, Leo Burnett Melbourne joined forces with AIRBAG, ARC Edit, Manimal and Nylon. Media placement during the finale was generously donated by The Bachelor's major sponsor, Wrigley's Extra. 

Says Andrew Woodhead, creative director, Leo Burnett Melbourne: "Choosing The Bachelor finale was a purposeful move to not only target a certain demographic, but to make the point that everyone should have the right to get married.

"We also hope that more marketers will follow Wrigley's lead and consider donating a portion of their media plan so that messages like this get the air time they deserve." 

Says Tim Gartrell, director, The Equality Campaign: "The campaign appreciates the spirit in which this air time and creative has been generously donated.

"Opportunities like this really help the campaign cut-through all the noise around Marriage Equality which is simply about dignity, respect and fairness for LGBTI Australians. 

"Australians know this is about a fair go for all and allowing people to just get on with their lives with the person they love. Marriage Equality takes from no one and makes our country a fairer and more inclusive place to live."

Says Alison Levins, marketing director, Wrigley: "We are proud to be able to provide this opportunity to convey the important message of marriage equality for all Australians. Wrigley has donated this spot because we simply believe that everyone deserves their own grand finale in love."

Says Adrian Bosich, director, AIRBAG: "These emotional wedding moments are universal, and engage with a sense of the familiar, with heartfelt moments of humanity as love brings two people together in front of their family and friends." 

Marketers wishing to donate to this campaign are welcomed to contact The Equality Campaign directly. 


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Leo Burnett Melbourne, Fri, 15 Sep 2017 02:43:51 GMT