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Asia Pacific's AdFest 2021 Lotus Winners

Awards and Events 134 Add to collection

The region has come up trumps with some incredible pieces of work, writes LBB’s Natasha Patel

Asia Pacific's AdFest 2021 Lotus Winners

It’s been quite an experience for the AdFest 2021, which, in keeping in line with the times concluded online recently. With an array of work, both pandemic related and not, the campaigns were judged by a jury of 62 headed up by Judy John, global CCO at Edelman Toronto.

There were big wins for Wunderman Thompson Thailand who picked up awards for Stay Home Miles Exchange for Thai Awards including the Direct Lotus Grande, eCommerce Lotus, Brand Experience Lotus and Mobile Lotus. The campaign has been hailed for ensuring the airline stayed at the forefront of consumers’ minds when no one was able to fly due to its innovative idea for rewarding people for staying at home.

It was a big night for Thailand’s creativity and following on from Wunderman Thompson’s wins, Wolf BKK picked up plenty of awards for the hilarious yet simply effective campaign for Central Midnight ‘Shop Unfriend’. McCann India’s ECD Abhinav Tripathi said of the campaign: “It’s either a fashion film that uses humour really well, or it’s a funny film that’s incredibly fashionable. Either way, it breaks multiple stereotypes while being able to deliver its message very effectively.”

With plenty of excellent winners on show, here’s a list of the Grande and Gold successes.



Direct Lotus Grande

Campaign: Stay Home Miles Exchange

Brand: Thai Airways

Agency: Wunderman Thompson Thailand


Film Lotus Grande

Campaign: Shop Unfriend

Brand: Central Midnight

Agency: Wolf BKK 


Media Lotus Grande

Campaign: Play NZ

Brand: Tourism New Zealand

Agency: TBWA Sydney 


Grande for Humanity

Campaign: Bonds Out Now

Brand: Bonds

Agency: Leo Burnett Melbourne


Design

Campaign: Pocky the Gift

Brand: Ezaki Glico Co., Ltd

Agency: Dentsu Inc.


Digital 

Campaign: Pooja Didi

Brand: Facebook

Agency: Taproot Dentsu Mumbai


Campaign: The Cheering Bandage

Brand: Facebook Korea

Agency: Innocean Worldwide Seoul


Direct

Campaign: Stay Home Miles Exchange

Brand: Thai Airways

Agency: Wunderman Thompson Thailand


Effective

Campaign: Tuna Scope 2020

Brand: Kura Sushi

Agency: Dentsu Inc. Tokyo


Campaign: Your Plastic Diet

Brand: WWF

Agency: Grey Malaysia


Film Craft

Campaign: Shop Unfriend

Brand: Central Midnight

Agency: Wolf BKK 


Campaign: Too Short for TV Ads

Brand: Taogosei 

Agency: Yomiko Advertising Inc Tokyo 


Campaign: Facebook Kazoo

Brand: Facebook

Agency: Squeak E.Clean Studios Sydney


Film Lotus

Campaign: Maepranom

Brand: Phiboonchai Maepranom Thai Chilli Paste Co

Agency: The Sour Bangkok


Lotus Roots

Campaign: Pillows are for fighting

Brand: Ito City

Agency: Fact, Tokyo


Campaign: Kupu Tell Your Story

Brand: Spark

Agency: FINCH Sydney


Media

Campaign: Bonds Out Now

Brand: Bonds

Agency: Leo Burnett Melbourne


Campaign: Braun X Formosa Chang

Brand: Braun

Agency: United Communication Group/Uni-Surf Digital Marketing, Taipei


Mobile 

Campaign: Stay Home Miles Exchange

Brand: Thai Airways

Agency: Wunderman Thompson Thailand



Outdoor

Campaign: Bonds Out Now

Brand: Bonds

Agency: Leo Burnett Melbourne



PR

Campaign: Unsung

Brand: Warner Music Asia

Agency: IRIS Singapore


Campaign: Bonds Out Now

Brand: Bonds

Agency: Leo Burnett Melbourne


Campaign: Play NZ

Brand: Tourism New Zealand

Agency: TBWA Sydney


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LBB Editorial, Mon, 19 Apr 2021 15:26:00 GMT