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Work of the Week: 25/02/2022

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A week of creativity in unexpected places, writes LBB’s Natasha Patel

Work of the Week: 25/02/2022

This week saw the fifth instalment in Ariel India’s #ShareTheLoad campaign titled ‘See Equal’ by BBDO India. Over the series of films the laundry brand has fought to challenge the assumption that housework is only a woman’s job. This particular film centres around the question: "If men can share the load equally with other men, why not with their wives?" It follows a married couple visiting their male neighbours who, while having an undefined relationship, take equal responsibility for domestic chores, representing the modern Indian man’s thinking. What follows is a call for consumers to see spouses as equal because ‘when you see equal, you share equal’.

Also on our radar was a spot by Impact BBDO and Snickers to highlight the UAE’s changing weekend, a very entertaining piece from Isaiah Mustafa for the AICP Awards and more.

Check out the full list below.



Ariel Takes a Defiant Stand for Equality in Latest #ShareTheLoad Film

Read more





Campaign by Snickers and Impact BBDO Helps UAE Residents Navigate New Weekend


Campaign by Snickers and Impact BBDO Helps UAE Residents Navigate New Weekend



Isaiah Mustafa Goes Global for the 2022 AICP Awards





Inspirational Changemakers Break the Mould for Beyond Meat’s First European Campaign








LGBTQIA+ Community Shares Stories of Struggles for film 'Beyond Binary'




#LifeInTheDark TikTok Challenge Shines Light on Gaza Energy Crisis



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LBB Editorial, Fri, 25 Feb 2022 10:40:00 GMT