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Work of the Week: 24/09/21

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LBB's Addison Capper reflects on a PSA that's bringing awareness to the issues that children who stutter face in a strong week for commercial creativity

Work of the Week: 24/09/21

I am not a fan of public speaking. Try as I might to overcome my fears of seemingly doing something quite natural in front of a crowd, it often feels like I can't get my words out or off that stage fast enough. But for the more than 70 million people worldwide who stutter, every conversation can feel much like that, or worse.

'In The Spotlight' is a new PSA from the Stuttering Association for the Young (SAY) and BBDO New York, which portrays the emotional weight of young people living with a stutter to bring more awareness to this common yet stigmatised speech disorder.

The spot, which was directed by Hungry Man's Alex Gorosh, features real members of the SAY community in public speaking scenarios. But instead of giving a presentation or belting into song, they deliver speech from everyday interactions--such as asking for a job application or ordering food at a restaurant.

It's an important and powerful piece of work and features in what is a particularly strong Work of the Week. Eight campaigns are featured from the past seven days. Sink your teeth into them all below. 



SAY Shines a Literal Spotlight on Kids Who Stutter in Powerful New PSA


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Andreas Nilsson Urges Humans to Escape Earth and See the Worlds for Trans-dimensional Travel Ad from Meow Wolf


Read more.






Partizan’s Antoine Bardou-Jacquet Takes You on an Adventurous Journey through Toyota History


Read more.






B&Q's Emotive Stop Motion Spot Tells a Touching Tale of Home Transformation


Read more.





Forever Falling Phone Follows a Love Story in BETC Paris' Bouygues Telecom Spot


Read more.





Using Fake News to Solve Real Problems


Read more.






Pirates, Knights and Police 'Rebuild the World' in Playful LEGO Campaign


Read more.





Channel 4 Whips Up a Glasgow Showstopper for Great British Bake Off Return


Read more.






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LBB Editorial, Fri, 24 Sep 2021 10:06:00 GMT