Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Forever Falling Phone Follows a Love Story in BETC Paris' Bouygues Telecom Spot



Frenzy's Vellas directs comedic spot featuring Alicia Keys' 'Fallin''

Forever Falling Phone Follows a Love Story in BETC Paris' Bouygues Telecom Spot

Bouygues Telecom, the French telco, has launched its 'Sustainable Smartphone Solutions' for its clients to extend the lives of their smartphones. It is a programme built around four propositions: trade-in, recycling, refurbished smartphones and repair. Any Bouygues Telecom subscriber will be able to repair their smartphone at a discount rate up to two times per year.

Getting mobile users to repair rather than to replace their devices is the behaviour change that Bouygues Telecom wants to create with this ad from BETC Paris.

In the commercial, a woman and a man meet for the first time while trying to catch a falling phone. It's love at first sight. Over the years, we get to follow their lives throughout big and small moments, always through the slow-mo point of view of the same smartphone. 'Fallin'' by Alicia Keys serves as the soundtrack and drives home the message of the spot.

Directed by Vellas and produced by Frenzy, the campaign started airing on September 17th on French TV.


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, Comedy

Categories: Mobile Network, Utilities

BETC Paris, Wed, 22 Sep 2021 15:09:00 GMT