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Work of the Week: 24/04/20



Advertising is finally finding room for levity again this week, writes LBB’s Alex Reeves

Work of the Week: 24/04/20
When so many people in the world suddenly find themselves in the same situation, cliches develop quickly. That’s why we’re so done with all of the “now, more than ever, we need to come together, by staying apart” messages from brands. We get it, OK. Thankfully, the best work this week has started to show signs that brands are catching up with the rest of humanity by making jokes. Only about a month since this new golden age of memes began but better late than never. Of course, there’s still plenty to take seriously too, so Work of the Week isn’t a full barrel of laughs, but we’re glad that people are finding joy where they can.

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LBB Editorial, Fri, 24 Apr 2020 10:48:21 GMT