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Work of the Week: 19/06/20


A trans woman’s uplifting story of acceptance and successful living is one of seven pieces of work that we loved from the past week

Work of the Week: 19/06/20
DIESEL’s ‘For Successful Living’ spirit converged with the sentiment of Pride month this week, telling the story of a transgender woman, Francesca, as she moves through life to embrace her identity and achieve her dreams.

Created by Publicis Italy, and directed by Francois Rousselet - and realised with the advice of Diversity, an Italian association committed to promoting social inclusion - the uplifting film features a young woman who is assigned male at birth, played by model and activist Harlow Monroe. A Christian cross motif hints at where Francesca is heading throughout until in the final scenes she enters a nunnery, swapping her DIESEL denim for a habit.

Francesca is one of seven pieces of work featured in this week's Work of the Week. These past seven days have also served up a Love Has No Labels campaign that reminds us why all lives can’t matter until Black lives matter, a striking ad that turns the names of the 72 people who lost their lives in the Grenfell Tower fire into an unignorable tower of copy, a celebratory film to share the joy of football being back on in the UK, and a magical animated adventure story for HP printers.

Check out the list below. 

Transition Through Successful Living with DIESEL’s Progressive Film ‘Francesca’

Love Has No Labels Confronts the Reality of What 'Freedom' Means for Black Americans

Harrowing Black Lives Matter Film Reveals Extent of Police Brutality in the US

Grenfell Memorial Campaign Turns Column Inch into Tower of Grief

BT Sport Reconnects Noisy Neighbours with the Beautiful Game

HP Brings Learning at Home to Life with Magical Adventure

This Haunting Film Highlights the Continuing Dangers of Climate Change

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LBB Editorial, Fri, 19 Jun 2020 11:44:54 GMT