Work of the Week: 19/03/21
“What is an athlete?,” asks Nike in its latest campaign ‘The Toughest Athletes’. Well, the team at Wieden+Kennedy London have over 22 hours of footage to prove that the power and strength of motherhood is the perfect exploration of the makings of an athlete. Featuring spots stars Serena Williams, Shelly-Ann Fraser-Pryce and Nia Ali the powerful film illustrates how motherhood is the ultimate ultramarathon while coinciding with the sports brand’s first ever maternity collection launch.
Elsewhere this week, IKEA Canada implores locals to live sustainably with the ScrapsBook cookbook featuring 50 recipes to reduce food waste. And that’s not where the food fest ends as 72andSunny presents the Nugget Pocket for LikeMeat, an insulated vest designed to keep meat-free nuggets warm for up to 90 minutes. Functional and fashionable!
Check out the full list below.
