Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Nike’s Powerful Film on Motherhood Celebrates Female Strength

314

ADD TO COLLECTION

Filmed during the global pandemic, Wieden+Kennedy, Trim Editing and Time Based Arts captures the power of women in their most transformative stages of life

Nike’s Powerful Film on Motherhood Celebrates Female Strength

Nike’s latest film, ‘The Toughest Athletes,’ captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood.

'The Toughest Athletes', created with Wieden+Kennedy London, illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy and postpartum journeys, and is underscored by the likes of Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes.

Filmed during the global pandemic, 'The Toughest Athletes' was compiled from more than 22 hours of intimate footage shot by the mothers featured and their friends and families. Each respective shoot was directed via Zoom to keep each individuals health and safety a priority.

With representation from the United Kingdom, United States, Singapore, France, Australia, Jamaica and more, moms from across the world help illustrate how motherhood is an ultramarathon.

The film coincides with Nike's first dedicated maternity collection, Nike (M), available in North America, Europe and Africa at nike.com. The collection will release in select Asia Pacific and Latin American markets beginning late 2021. 

In addition to the collection, Nike also partnered with pre-and post-natal exercise expert Jane Wake to create four audio guided workouts specifically for motherhood in the Nike Run Club app.


CREDITS

Brand
Agency / Creative
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Storytelling, People

Trim Editing, Mon, 15 Mar 2021 12:13:35 GMT