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Work of the Week: 17/09/21



From tear-jerkers to nostalgia, this week has provided plenty of memorable content

Work of the Week: 17/09/21

When we talk about the tragedies the world has faced over the last 12 months, it’s sometimes easier to skim past the mental tolls it has taken on so many. One group that have been greatly affected are the frontline workers who have been playing a huge part in keeping Covid-19 under control. This week, adam&eve DDB honour them and the struggles they are facing in a touching campaign aptly named ‘Frontline19’. 

The premise of the short film is to highlight the PTSD that two in five healthcare workers have faced since Covid-19. It’s a film that needs to be watched with a box of tissues but highlights how a simple act of kindness can mean so much. 

Also this week, Katy Perry’s Teenage Dream is given a harrowing makeover in a PSA from shooting survivors by Sandy Hook Promise. Elsewhere, there’s a trip down memory lane in a real-life ‘bearbnb’, taking inspiration from Winnie the Pooh and a Hollywood-inspired Apple clip.

Check out the full list below.

Emotional, Intense and Necessary - The Campaign Supporting the UK’s NHS Workers When They Need It the Most

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A Bearbnb Fit for Disney’s Winnie the Pooh in the Original Hundred Acre Wood Lists on Airbnb

Sandy Hook Promise’s Gut Wrenching PSA Gives Katy Perry’s ‘Teenage Dream’ Harrowing New Meaning

Carry Hollywood in Your Pocket with Kathryn Bigelow’s Epic Apple Ad

Striking Short ‘And I Shall Rise’ Explores Identity and Acceptance in South Africa’s LGBTQ+ Community

Aardman and Catsnake Capture the Beauty of Birds in Film for RSPB Legacy

Mac Miller’s Dog Ralphie Embarks on a Dreamy Quest into Unconsciousness for Surreal Music Video

Eric Wareheim Brings Heavy Metal Yoga and Fizzy Coffee to Mailchimp's Latest Campaign

Google and Uncommon Celebrate the Power of Questions to Build Unity with Marcus Rashford

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LBB Editorial, Fri, 17 Sep 2021 10:23:00 GMT