senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Work of the Week in association withThe Immortal Awards
Group745
Work of the Week: 08/04/22
08/04/2022
Group745
Publication
London, UK
314
Share
This week's round up of top creative work includes an innovative billboard for Ramadan, a children's storybook for Ukrainian refugees and Harry Styles' latest video, writes LBB's Ben Conway
Group_3646


Variety is the spice of life and this selection of the week's best creative offerings is a perfect representation of that. From engaging and vibrant TV spots, to a children's book, a billboard campaign and a music video, our choices from the first week of April have a little bit of everything.

Starting on April 2, the global Muslim community began observing Ramadan, a month of prayer, reflection and most notably, fasting during sunlight hours. In a campaign aimed to bring people together this Ramadan, Tesco and creative agency BBH London created a billboard that shows empty plates that fill up with food as the sun sets, commemorating Iftar - the evening meal that ends the daily fast.

Also this week, in line with the industry's support for Ukraine, Danish company Mediabrands Content Studio has created a free Ukrainian-language children’s book called ‘Welcome to Denmark’. The book introduces incoming Ukrainian refugees to the country and highlights its cultural similarities to their homeland, helping make young refugees feel more at home.

Continuing the Ukrainian theme, Harry Styles has released his latest music video for his new song 'As It Was', directed by Ukrainian UnderWonder director Tanu Muino. Tanu and her Ukrainian crew shot the imaginative and colourful video in London as their home country was being invaded, resulting in the emotional set pouring "so much love" into the video - and it shows.

Some of our other picks include an 'extrême' pillow fight from Droga5 London and a star-studded film for the NBA Playoffs. Check out all of these and more below!


Tesco's Digital Billboards Reveal Ramadan Meals as the Sun Goes Down




Ukrainian-Language Children’s Book Welcomes Refugees to Denmark



Harry Styles Shows off His Vulnerable Side in ‘As It Was’ Music Video




Pillow Fight Gets 'Extrême' in Droga5 London's Action-Packed Spot for Froneri Ice Cream



Star-Studded Cast, Fans and Legendary Players Come Together for NBA's 75th Anniversary




MAD TASTY Is the ‘Best F*cking Thing You’ll Ever Put In Your Mouth'




Sure Inspires Everyone to Keep Moving with ‘Not Done Yet’ Brand Platform



Fighter 'King' Ryan Garcia Returns to the Ring in Gymshark's Moving Film




Droga5 Helps Good Ideas Get Found in Catchy Musical Campaign for Meta





Credits
More News from LBB Editorial
Group745
Awards and Events
Nayla Tueni on 90 Years of Annahar
03/03/2024
71
0
Group745
5 minutes with...
5 Minutes with… Jeff Dack
01/03/2024
114
0
ALL THEIR NEWS
Work from LBB Editorial
Group745
test
test
26/02/2024
19
0
Group745
Window, not a Wall
Eastbay
21/02/2024
15
0
Group745
Unicorn Kingdom
GREAT Britain and Northern Ireland
15/02/2024
6
0
ALL THEIR WORK