Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Woodwork Music and Phillip Kay Score PlayStation's Cinematic '5 Years Of Greatness'

Creative 499 Add to collection

The new spot is directed by Academy Award nominee Garth Davis

Woodwork Music and Phillip Kay Score PlayStation's Cinematic '5 Years Of Greatness'

Woodwork Music and Philip Kay score the latest 'Greatness Awaits' spot for PlayStation which continues the iconic campaign’s series of blockbuster commercials.

The new spot is directed by Academy Award nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake) for BBH New York, and Woodwork’s epic score provides the perfect match to the spot’s highly charged imagery and emotional message which urges gamers to ignore the monsters in real life and 'Play Fearlessly'. The final scene of the spot features a crowd of people joining the narrator - running and flying across a beach as the music swells euphorically with soaring strings - a perfect metaphor for the exhilaration of play.

Play Fearlessly aired during this year’s NBA finals in the US, and continues PlayStation's highly successful 5 year 'Greatness Awaits' campaign which began with an acclaimed aponymous spot which debuted during the NBA Finals in June 2013 - directed by Rupert Sanders and soundtracked by Woodwork Music - and also featured the multi-award-winning collaboration by Woodwork Music 'The King’ in 2016, directed by Martin de Thurah and featuring Philip Kay's cover of the Eurythmics’ 'Sweet Dreams'

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: PlayStation

Advertiser: Sony

Production Company

Production Company: RESET

Director: Garth Davis

Music

Music Company: Woodwork Music

Composer: Philip Kay

Creative Agency

Creative Agency: BBH New York

Genres: Music & Sound Design

Categories: Gaming, Sports and Leisure

Woodwork Music, Mon, 11 Jun 2018 12:05:44 GMT