Mon, 11 Jun 2018 12:05:44 GMT
Woodwork Music and Philip Kay score the latest 'Greatness Awaits' spot for PlayStation which continues the iconic campaign’s series of blockbuster commercials.
The new spot is directed by Academy Award nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake) for BBH New York, and Woodwork’s epic score provides the perfect match to the spot’s highly charged imagery and emotional message which urges gamers to ignore the monsters in real life and 'Play Fearlessly'. The final scene of the spot features a crowd of people joining the narrator - running and flying across a beach as the music swells euphorically with soaring strings - a perfect metaphor for the exhilaration of play.
Play Fearlessly aired during this year’s NBA finals in the US, and continues PlayStation's highly successful 5 year 'Greatness Awaits' campaign which began with an acclaimed aponymous spot which debuted during the NBA Finals in June 2013 - directed by Rupert Sanders and soundtracked by Woodwork Music - and also featured the multi-award-winning collaboration by Woodwork Music 'The King’ in 2016, directed by Martin de Thurah and featuring Philip Kay's cover of the Eurythmics’ 'Sweet Dreams'view more - Creative
Production Company: RESET
Director: Garth Davis
Music Company: Woodwork Music
Composer: Philip Kay
Creative Agency: BBH New York
Genres: Music & Sound Design
Categories: Gaming, Sports and LeisureWoodwork Music, Mon, 11 Jun 2018 12:05:44 GMT