WME’s Brand Partnership Group Announces Three New Hires

WME today announced that Adam Bulleid, Carolyn Massey and Bernard Tyler have joined the company as agents in the brand partnerships division.

In their new roles, Adam will work across WME’s music and talent roster, while Carolyn and Bernard will focus on the agency's robust and growing Hip-Hop and R&B roster.

Prior to WME, Adam served as VP, business development for Globe, a division of Universal Music UK. He will be based in the UK for WME. Adam began his career at music magazine NME. He spent more than seven years at Universal Music Group (UMG) working predominantly across the UK roster for brand partnerships, sync and music integrations. During his time at UMG, many of the artists he represented at the label were shared WME clients.

Carolyn is joining WME after four years at ICM Partners where she swiftly rose the ranks in the agency's Global Branded Entertainment division. During her time at ICM she worked with clients such as Migos, Quavo, Khalid, Lil Yachty, J. Cole, Ari Lennox, J.I.D and Earthgang, among others.

Before joining WME, Bernard served as executive, brand consulting at CAA Sports where his work consulting brands on their sports and entertainment partnerships included EA Sports, Canada Goose, Pizza Hut and Tissot. Bernard most recently led an EA Sports FIFA North America initiative with Adidas to launch a limited custom shoe with the release of the game.

The hires come on the heels of the hires of Ikenna Ezeh and Andrés Paz Micheo, both of whom joined the WME Brand Partnerships team last year with a focus on music. The agency also hired Francesca Ballentyne in the UK with a focus on general talent Brand Partnerships last year.

In the talent partnerships space, the division recently paired Tom Brady and Serena Williams with Subway, Lena Waithe with Adidas, Zac Efron with AT & T, Tom Holland with Prada, Matt Damon with Crypto.com, and Khloe Kardashian with Nurtec, among many others.

In the music partnerships space, the division recently paired Elton John with Uber Eats, Miley Cyrus with Gucci, Selena Gomez with Rare Beauty, John Legend with LG, Nas with Calvin Klein, Future with Samsung, and Solange with Moncler.