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White Square International Advertising Festival Announces Winners

Awards and Events 32 Add to collection

901 entries from 25 countries competed for festival awards in contest categories like creativity, branding, marketing, marketing effectiveness, media, digital and craft

White Square International Advertising Festival Announces Winners

On June 11th, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square this year was the first time held in combined online / online format. Headliners of business program were presented by creative directors both of networks and local agencies from more than 25 countries of the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.

At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups. 

This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft.

Congratulations to the winners!

Grand Prix

                    

Special Prize from Grand Jury: Green Square

CREATIVE - F. FILM

F1 TV / Screens

Gold

Silver

Bronze

  • entry Separation, agency Havas Creative Group Russia

Short-list

F2 Online

Silver

Bronze


F3 Film for non-profit / charity

Gold

Bronze

Short-list


O. OUTDOOR

O1 Billboards

Bronze

  • entry New Year wish, agency AIDA Pioneer, Belarus

O2 Posters

Gold

Silver

O4 Ambient

Silver

  • entry Hayrat, agency Havas Turkey

Bronze

O6 Outdoor for non-profit / charity

Bronze


P. PRINT

P1 Print

Silver

Bronze

  • entry Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan

Short-list

P2 Publications

Bronze

  • entry Ad Moms, agency Possible Group, Russia


R. RADIO & AUDIO

R1 Radio & Streaming

Gold

Bronze

R2 Innovation in Radio & Audio

Gold

Silver

Bronze


K. INTEGRATED

K1 Omni-channel Campaign

Silver

  • entry I DECLARE, agency PHENOMENA SARL, Lebanon

Bronze

K2 Digital Campaign

Gold

Silver

Bronze

K3 Social & Influencer Campaign

Gold

Silver

Bronze


K4 Brand Launch / Re-launch Campaign

Gold

Bronze

K5 Brand Loyalty Campaign

Bronze

K6 Breakthrough on a Budget

Gold

Silver

K8 Creative Strategy

Silver

Bronze

K9 Non-profit / charity campaign

Gold

Silver

Bronze


N.  CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze

N2 Audio branded content

Gold

N3 Interactive branded content

Gold

N5 Brand experience

Silver

Bronze

N6 Non-profit / charity

Gold

Bronze


CRAFT

J. FILM CRAFT

J1 Direction

Gold

Bronze

Short-list

J2 Script

Silver

Bronze

J3 Art Direction

Silver

Bronze

Short-list

J4 Cinematography

Gold

Silver

Bronze

Short-list

J5 Editing

Gold

Short-list

J6 Use of Music & Sound Design

Gold

J7 Animation

Gold

  • entry Animators For Belarus, Yulia Ruditskaya, Belarus

Bronze

Short-list

J8 Visual effects

Silver


Y. PRINT & OUTDOOR CRAFT

Y1 Typography

Bronze

Y2 Art Direction

Bronze

Y3 Illustration

Gold

Bronze


Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

Gold

MARKETING


A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium

Silver

Bronze

A2 Brand Experience

Gold

Bronze

A3 Technology & Touchpoints

Bronze

  • entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)

Short-list

А4 Consumer Engagement

Silver

Bronze

Short-list

A5 Strategy

Silver

Bronze

A6 Campaign

Gold

A7 Breakthrough on a Budget

Silver

Bronze

A8 Non-profit / charity

Gold

Silver

Short-list

C. PR

C1 PR Practices & Technics

Silver

Short-list

C2 Digital & Social

Gold

Bronze

C3 Influencer

Gold

C5 Campaign

Gold

Silver

C7 Non-profit / charity

Silver

Bronze

Short-list

H. DIRECT

H1 Channels

Gold

H2 Data

Bronze

H4 Strategy

Bronze

H6 Non-profit / charity

Bronze

Short-list


I. INNOVATIONS

I1 Innovations

Silver

Special Prize from Marketing Jury: Brave Marketing Director Award


E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold

Silver

Bronze

Short-list

E2 Long-term Creative Effectiveness

Gold

Short-list

E3 Breakthrough on a Budget

Silver

Bronze

Short-list


BRANDING

B. COMMUNICATION DESIGN, B1 Creation of New Brand Identity

Gold

Silver

  • entry Pipndrop, agency Suprematika, Russia

Bronze

B2 Rebrand / Refresh of an Еxisting Brand

Gold

  • entry Milgrad, Depot branding agency, Russia

Silver

Bronze

B3 Promotional Printed Materials

Bronze

  • entry Vertigo, agency Dotorg branding & digital, Russia

B5 Brand Environment & Experience Design

Silver

B6 Design-driven Effectiveness

Silver

B7 Design Craft

Bronze

  • entry Ad Moms, agency Possible Group, Russia


Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Bronze


X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

Silver

Bronze

Short-list

X2 Packaging of non-food products

Silver


DIGITAL

D. DIGITAL

D1 Websites

Silver

Short-list

D2 Interactive projects

Bronze

Short-list

D5 Digital Campaign

Gold

Bronze

Short-list

D6 Social & Influencer Campaign

Gold

Bronze

Short-list

D7 Native Advertising

Bronze

D8 Branded tech and innovations

Silver

Bronze

Short-list

D10 Non-profit / charity

Gold

Silver

Bronze

Short-list

Special Award “For Bravery” from Digital Jury


G. MOBILE

G1 Mobile websites

Short-list

G7 Social Content

Bronze

G9 Non-profit / charity

Gold


T. CREATIVE DATA

T1 Data-enhanced Creativity

Gold

T4 Use of Real-time Data

Bronze

T6 Non-profit / charity

Short-list


MEDIA

M. MEDIA CAMPAIGN

M2 Low Budget Campaign

Gold

Bronze

M4 Non-profit / charity

Bronze


V. CHANNELS

V1 TV & Other Screens

Short-list

V2 Audio Platforms

Bronze

V4 Ambient Media

Short-list

V6 Digital Platforms

Gold

Silver

Bronze

Short-list

V7 Mobile

Short-list

V8 Social Platforms

Silver

  • entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia

Bronze

V10 Branded content

Bronze

V11 Non-profit / charity

Gold

Silver

Bronze


W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

  • entry Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)

Bronze

W3 Excellence in Media Engagement

Gold

Bronze

Short-list

W5 Use of Programmatic

Short-list

W6 Non-profit / charity

Gold

Mass Media Award

Special Prize of Mass Media Jury

  • entry Draniki, agency Salmon Graphics, Belarus

Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group

Special Prize from souvenir partner of the festival – Project 111


The Organiser of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!

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Association of Communication and Marketing Agencies of Belarus, Mon, 14 Jun 2021 11:56:19 GMT