White Square Advertising Festival Announces Early Bird Call for Entries

​International advertising festival White Square – one of the largest festivals of creativity in Europe calls to enter your best creative works into the contest program. In 2022, the festival will be held for the 14th time. Over the years, the festival has received broad recognition for professionalism and expertise of the jury, a high level of the business program and a special atmosphere of the Festival. White Square is held with the support of European Association of Communications Agencies (EACA), the largest association in Europe and is actively supported by local and international mass media about advertising and marketing. Annually, prize-winning and winning works of White Square are published in the industrial mass media of more than 35 countries around the globe.

In 2022 the contest entries of White Square festival will be evaluated by 7 international jury teams: people with numerous medals of the most prestigious festivals and broad judging experience on leading creative festivals of the globe. The main criteria of the judging are creative idea and its execution.  

The contest program of White Square in 2022 season includes 32 contests:

• CREATIVE: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media
• BRANDING: communication design, packaging design, digital & interactive design
• MARKETING EFFECTIVENESS
• MARKETING SERVICES: brand experience & activation, PR, direct, campaigns: sectors, innovations
• MEDIA: channels, excellence in media, media campaign
• DIGITAL: digital, mobile, social & influencer, creative data
• CRAFT: film craft, print & outdoor craft, excellence in radio & audio
• MASS MEDIA CONTEST: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. non-profit

White Square festival is included into industrial rankings:

• Global creativity ranking AdForum Business Creative Report
• Global ranking TopFice
• Baltic Agency Ranking
• Creativity ranking of Estonian Marketing Association and other industrial rankings of different countries.

The entry handbook and the judging criteria are available via the link.

Prepare your contest entries and upload them online to festival’s website adfest.by. Early bird entry fee available until February 28th.