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White Rabbit's 'Rododendron' Poster Wins Eurobest Silver at Eurobest 2020

Awards and Events 168 Add to collection

The 'Last Spark of Communism' reflects the theme of the short film about the Regime Change in Hungary 31 years ago

White Rabbit's 'Rododendron' Poster Wins Eurobest Silver at Eurobest 2020

The short film 'Rododendron' focuses on 'the last spark' of communist regime in Hungary, before it burns away once and for all, showing the absurdity of authoritarian systems. The story takes us back to the exact day of 27th June 1989, when the fence of the infamous 'Iron Curtain' was cut off. But 'Rododendron' depicts that historic moment from an unusual perspective: from the point of views of two secret agents of the Hungarian Intelligence Service, who are trying to figure out their own future.

So the visual idea expresses that unusual perspective: we see a badge of the symbol of communism, revealing that a single matchstick is holding it, symbolising the very last days of the communist regime, which is about to burn away. The red star is a well-known icon; the image is black and white to express that atmosphere; only the head of the match is red. "The white lines suggest monotony and suppression, referring to the faceless power of communism", said Istvan Bracsok, chief creative officer at WhiteRabbit.

The film's fictional 'behind the scene' moment of a collapsing system, inspired the idea of the poster: showing only the back of that star-shaped badge, attached to a single matchstick, is a strong symbol of the 'last spark of communism', creating a poetic reference to the theme of the film.

According to Levente Kovacs, chief creative officer at White Rabbit – who is also the co-writer/director of 'Rododendron' – their short film started a conversation about the history of Regime Change in Hungary, and it made Hungarians more aware of their historic roots."And just like the 'Last Spark of Communism' poster, it gives anew perspective of those turbulent and sensitive times", concluded Levente.

White Rabbit Budapest – one of the founders of the By The Network – is the only Hungarian winner of this year's prestigious Eurobest Awards.


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Client

Advertiser: Lighthouse Film

Producer: Marianna Tusjak

Creative Agency

Creative Agency: White Rabbit Budapest by The Network

Chief Creative Officer: Levente Kovacs, Istvan Bracsok

Strategic Creative Director: Jim Seath

Creative Director: Luis Paulo Gatti, Andre FelixAssociate Creative Director

Art Director: Istvan Orosz, Marcos Mendes Tanaka, Luis Paulo Gatti

Copywriter: Levente Kovacs, Andre Nunes Bueno

Illustrator: Istvan Orosz

Graphic Designer: Istvan Orosz

Client Service Director: Levente Balint

Account Director: Beata Stumpf

Creative Producer: Levente Torcsi

Genres: Storytelling

Categories: Media and Entertainment, Movies

White Rabbit Budapest, Tue, 15 Dec 2020 18:02:20 GMT