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Group745
Group745
Group745
Group745
Group745
Group745

#KeepLivingCoral

25/09/2019
Advertising Agency
Budapest, Hungary
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Credits
Brand
Agency / Creative
Production

For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.

Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.

The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.

About White Rabbit Budapest

White Rabbit is an independent creative agency, based in the heart of Budapest.

We are Hungarians. We love creating.

Creating brands, products, services, contents, contests, events,experiences ­– anything that interest, excite, engage people. That make them laugh, make them cry, make them talk and think.

We respect technology, but we’ve always had a higher respect for our audience.In this ever-changing world of advertising it means focusing on one thing only: the idea.

Nothing more, nothing less.

We strongly believe that great ideas create value, drive business, leave their mark on the culture, motivate people, expel evil forces and make this world a happier place. (Some say better; we prefer happier.)

So we are experienced, open-minded, passionate and always ready for new challenges and experimentation – in the hope of making those ideas happen.