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White Rabbit Budapest Creates New Visual Identity for Mobius Awards


Inspired by the Mobius strip, the new design explores the freedom and flexibility of the space and the mind

White Rabbit Budapest Creates New Visual Identity for Mobius Awards

Designing an identity is always a huge challenge. Especially if it's the identity of a prestigious award called Mobius Awards. But White Rabbit Budapest is an idea shop that loves challenges. So they took on the job, and after long month of planning and preparation they came up with a new, contemporary visual solution that gives a stunning new look and feel for Mobius Awards.

"Yes, it's been inspired by that gorgeous-mysterious Mobius strip. The strip that is so hard to define – we can't tell the top from the bottom; the inner side from the outer side –, yet it's one of the most exciting objects that lends itself to various rationales and interpretations," says Bruno Parola, the art director of the project.

In mathematical terms this Mobius strip is called a „non-oriented object”. And White Rabbit's design deliberately wanted to capitalize on that "non-orientedness", that may refer to a meditative, contemplative state of mind, the very incubator of creativity. Of course, the Mobius strip has a rich symbolism in that sense: the nature of the strip, forming an infinite loop could also reflect the endless possibility of the creative mind.

The different visuals of the categories represent an alternative version of the original strip itself. But they also offer a sort of mesmerizing experience, thus pulling the viewer into the world of creativity and creative excellence – as well as the world of Mobius Awards.
The launch of the new identity comes with the introduction of a new category, called Cannabis Advertising and Package Design.


Agency / Creative
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White Rabbit Budapest, Wed, 22 May 2019 11:43:58 GMT