US 5N30: Barkley, MUH-TAY-ZIK / HOF-FER & Havas Chicago

Today, Great Guns and LBB kick off 5N30, a new interview series that will travel virtually across the US speaking to key agency leaders and heads of production about anything but advertising…

The pandemic in 2020 has accelerated huge change in our industry but it has also changed the world socially, and culturally - two areas integral to great work and our day-to-day lives. Looking to dig into what influences content creators in and around their work, managing director of Great Guns, Oliver Fuselier wants to pose five big questions in 30 minutes. 

For the first interview Oliver and LBB North American editor Addison Capper get the download from director of production, Havas, The Annex and The Annex Bookstore, Brian Cooper, SVP head of production, Barkley, Melany Esfeld and head of production / associate partner, MUH-TAY-ZIK / HOF-FER, Tanya Lesieur.

From San Francisco to Kansas City, Chicago and Florida the group dig into the emojis that have eased lockdown conversation stress, reconnecting with the family unit in the pandemic and feeling how their cities sing….