Great Guns Signs Director and Photographer Laura Martinova

Great Guns is pleased to announce the signing of director and photographer Laura Martinova to its UK and US roster.

Having made homes in Barcelona, Prague, London, Paris, and Berlin, Laura’s versatile short films, documentaries, music videos, and commercials are a true melting pot of her experiences in these bustling cultural hubs. Edgy yet ethereal with a touch of dark humour, her portfolio is characterised by her passion for cinema as well as all alternative and experimental content, citing Agnes Varda, Claire Denis, Michael Haneke, David Lynch and Claude Chabrol as particular sources of inspiration.

In addition to collaborations with Stella McCartney, Loewe, Ferragamo, adidas, Zalando, Benetton, and Metal Magazine, Laura’s standout pieces include a colourful forbidden romance for Mexican musician duo Clubz’s 'Popscuro’, a decadent commercial where classic meets contemporary for Majorica, and an angelic emergence from underwater for singer Novaa’s ‘Supernovaa’. Her short ‘Lena y Elena’ about a fractured lesbian relationship and Nowness documentary ‘Monstruo de Agua’, exploring artist Lisette Ros’ creative process through the symbol of the axolotl, also hold deep narrative significance. 

Viewers can see Laura’s most recent work with Berlin’s Soup Film in a recently released campaign for Deichmann x Puma, ‘Made for Joy’, which dives into a dynamic world of dance within a shoebox, while upcoming projects include a music video and debut feature film.

Laura Martinova comments, “I'm so happy to join the Great Guns family. I was attracted to its roster and work, but mainly the connection we had on the first video call. For me, it's very important to work with humans with similar values to me, such as loyalty, empathy and a sense of humour. I think we connected from the beginning! And I'm hoping to achieve more exciting international projects in the US, UK, Asia and Middle East.”

Laura Gregory, founder and CEO of Great Guns, adds, “Laura reached out a few months ago and we all loved her work. The energy she creates, her camera skills, her photography, and eye for movement make her a strong contender in a crowded field. She seamlessly crosses film and photography with fashion, performance, dance, and luxury brands bringing her quirky sense of style to everything she delivers.”

Michel Waxman, managing executive producer and talent management of Great Guns USA, adds, “I’m thrilled to introduce the US branded community to Laura’s dynamic and fresh fusion of dance and fluidity of human motion infused with incredible emotion and style.”