Uncanny Valley and Fox League have teamed up
with Indigenous rapper and CEO of Bad Apples Music, Briggs, to create
the channel's new anthem for the 2017 NRL season, 'Here', featuring
The signature track produced by Uncanny's music
producer Justin Shave is a bold tune that celebrates the game of Rugby
League, and is available now through all digital platforms. The track
was released ahead of this week's Indigenous Round.
VIEW THE MUSIC VIDEO
Says Guy Sawrey-Cookson, group
creative director, Fox Sports: "Fox League is a brand-new channel that's young, fresh, and inclusive to
all NRL fans. In developing the signature theme tune, we were looking
to collaborate with an artist that understood what we were trying to
create; a track that reflected the values of the channel, and championed
every aspect of the game.
"Briggs was the perfect choice. After a
day in the recording studio at Uncanny Valley, he and his team emerged
with a track that perfectly encapsulated the attitude of the new
Says Briggs: "I created this track as the theme for the
Fox League channel - the song reflects the journey of the Indigenous
players - who give so much excitement and leadership to the sport and
community week in and week out, not just the specific Indigenous round."
wrote the lyrics to the new title track and collaborated with vocalist
Caiti Baker to record the song. "Here" will also be available in a new
music video, directed and produced by the Fox Sports creative team. The
cover artwork for the single was designed by Indigenous artist Reko
The track is available now through all digital platforms
and Briggs will also perform the song live at the Suncorp double-header
as part of the NRL Indigenous Round on Saturday 13 May.
Buy or stream the track here
Visit Uncanny Valley here