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UFC Announcer Bruce Buffer Turns Personal Grooming into Action Sports for Manscaped

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Durable Goods and Eli Green teamed up for the campaign

UFC Announcer Bruce Buffer Turns Personal Grooming into Action Sports for Manscaped

Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with Covid-19 safety measures, principal photography leveraged VFX plates and post production to maximise safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature 'It’s Time!' sendoff.

The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.

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Client: Manscaped

CD: Carter Baldwin

Production Company: Durable Goods

Director: Eli Green

Executive Producer: Rebecca Wray

Managing Director: Hani Selim

Producer: Brant Kantor

Genres: Comedy, People, Action, Dialogue

Categories: Shaving, Beauty & Health

Press Kitchen, Mon, 05 Oct 2020 08:18:46 GMT