Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

UAE Leaders 'Accept the Challenge' in This Spot for the ADNOC Abu Dhabi Marathon


Boomtown Productions' Rory McLoughlin directs heart-thumping spot

UAE Leaders 'Accept the Challenge' in This Spot for the ADNOC Abu Dhabi Marathon

Agency All About Brands has launched a new promo for the ADNOC Abu Dhabi Marathon, featuring prominent leaders and royalty of the UAE.

Produced by Boomtown Productions, the film was directed by Rory McLoughlin and features Minister of State Sultan Ahmed Al Jaber, the General Secretary of Abu Dhabi Sports Council among others.

Director Rory McLoughlin commented: "We shot over four days on Cooke Anamorphics and on a RED Epic W. We wanted to create a moody and dark, silhouette styled film that captured the raw energy needed from training to do or be inspired towards competing in a marathon. Smoke played a big part with coloured lights, wet downs and neons. A film makers dream project. We're confident we won't disappoint."


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Action, People

Categories: Sports and Leisure, Events

Boomtown Productions, Thu, 06 Dec 2018 16:44:32 GMT