Agency All About Brands has launched a new promo for the ADNOC Abu Dhabi Marathon, featuring prominent leaders and royalty of the UAE.

Produced by Boomtown Productions, the film was directed by Rory McLoughlin and features Minister of State Sultan Ahmed Al Jaber, the General Secretary of Abu Dhabi Sports Council among others.

Director Rory McLoughlin commented: "We shot over four days on Cooke Anamorphics and on a RED Epic W. We wanted to create a moody and dark, silhouette styled film that captured the raw energy needed from training to do or be inspired towards competing in a marathon. Smoke played a big part with coloured lights, wet downs and neons. A film makers dream project. We're confident we won't disappoint."